News | 30 September, 2015
Actisense Rebrand

Actisense, the Dorset-based marine electronics brand have announced a major rebrand for which the first glimpses will be unveiled at the international NMEA Conference & Expo, 29th September.

Signifying their current direction, leading marine electronics brand and award-winning NMEA specialists, Actisense, have announced a company rebrand. The company are due to open up in several new markets moving into 2016; including a diversification into the commercial marine market and entry projects into South American markets. As such, Actisense’s rebrand marks a change of direction as they embark on a significant period of change.

Central to the rebrand, is a focus on the iconic ‘A’ in Actisense’s previous brand artwork. The ‘A’ has been redesigned to include a distinctive swoosh on its right leg. The new distinct look will enable the ‘A’ to stand out as a motif on its own, to be used as a standalone logo.

Lesley Keets, the Chief Operating Officer at Actisense has said:
“This rebrand marks where we currently are as a brand. The company is going through a transitional stage as we are moving into several significant new markets in the next year. As such, the aim of the rebrand is to symbolise the forward momentum of our company as we step into a significant new stage for Actisense.”

The logo will be unveiled at the NMEA Conference & Expo in Baltimore on the 29th of October, marking the first step of the Actisense rebrand and a significant turning point for the leading marine electronics company.

“I can’t stress enough how clean the Actisense products installed, the quality of the equipment and NMEA cabling, and how well everything works.”
Joe Wharton, Wharton Boatworks LC, USA
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